Case Studies

Raising Little, an online store selling high-end, quality clothes for babies and kids

How we set up ads that don’t just optimize for awareness and traffic, but also sales and ROI.

The brand was already doing an excellent job in consistently posting about its newest releases. They would post organically on Facebook, Instagram, and even on Viber, where they had a very engaged group or repeat customers. Occasionally, they would also boost posts on their IG feed or Facebook page.

However, the metrics they tracked and optimized for were likes, comments, and impressions. There were very limited ads optimized for sales, and the client had uncertainties about whether they were targeting the right people, whether boosting was enough, whether they set up tracking, pixels, attribution correctly.

“There were very limited ads optimized for sales, and the client had uncertainties about whether they were targeting the right people”

We set up the ad account in such a way that it was a full-funnel approach: we had campaigns for Awareness, Consideration, and Purchase. It was not enough to target only Awareness (Reach, Impressions) or Consideration (Clicks/ Shopify Traffic). We needed to set up campaigns for Purchase. This means setting up pixels, retargeting (or showing ads to people who have already added to cart but did not yet check out), A/B testing audiences and creatives to see which one has a cheaper Cost Per Purchase.

'We set up the ad account in such a way that it was a full-funnel approach."

The Results

Seven-figure sales (PHP) solely coming from the FB & IG ads
Consistently improving Return on Ad Spend (ROAS)
4.5X growth in monthly sales
Get in Touch

I tried doing the ads on my own before, but it took a lot of time to monitor the ads and learn how they work. Now, I can focus more on the operations side and on growing the business, knowing Studio Bennie is actively monitoring the ads and even initiating new tests and improvements. The reports they prepare for me are also really convenient. They summarize the numbers that are most important to me, and they’re ready with recommendations--so they’re not just sharing the numbers, there’s always a recommended action item.